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Facebook expanding its AI using visual search technology startup

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Facebook is trying to get its Artificial Intelligence program to a whole new level. According to Engadget Facebook has acquired visual search technology startup Grockstyle, a Company founded in 2015 that worked with retailers to help consumers find, explore and decide on purchases. Facebook also implied the same visual search technology that helps the user to take a real-world object’s image and use it to search similar items on their marketplace.

Facebook visual search

“We built state-of-the-art AI and visual search technology to help consumers readily find, explore, and decide on purchases” the company claims in a post on its websites.

Facebook is buying Grockstyle as its rival company Google is constantly expanding into visual search with an application called Google Lens.

In a statement, Facebook spokeswoman Vanessa Chan said, “We are excited to welcome GrokStyle to Facebook and their team and technology will contribute to our AI capabilities.”

Facebook hasn’t revealed the price of acquisition or neither they have elaborated on how they’ll use this technology to grow. But this visual search technology means a lot for them to expand their AI capabilities to improve the search function on its marketplace. Maybe someday, you’ll be able to take a photo of a chair and use the image to shop for furniture using facebook’s AI.

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