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Return of Toys ‘R’ Us in United States of America

Toys ‘R’ Us is coming back this year around Christmas in the U.S. after a long absence. It is believed that they will be opening “a half dozen U.S. stores and an e-commerce site” as reported by Bloomberg. The Tru Kids Inc CEO Richard Barry, the former executive of the Toys ‘R’ Us, is all geared up to make a comeback of the once largest Toy store in the U.S.

The store will be around 10,000 square feet, which is a third of the closed stores in size.

Toys R us
Customers walk in front of the Toys R Us store at Saint-Sebastien-sur-Loire near Nantes, France, March 15, 2018. REUTERS/Stephane Mahe

The bankruptcy and then the liquidation of the company in early 2018 caused a loss to the other business afflicted with it. So the reception and the company’s interaction with the new “rivals” who have tried to fill in the vacuum caused by the closure of Toys ‘R’ Us, will be a cause of concern.

The spokesperson refused to divulge into detail about their strategy in dealing with some concerns mentioned above.

The comeback of Toys ‘R’ Us has been planned since early 2019. Barry ambitiously points out in the ‘Press Release’, “We have a once-in-a-lifetime opportunity to write the next chapter of Toys ‘R’ Us by launching a newly imagined omnichannel retail experience for our beloved brands here in the U.S. In addition, our strong global footprint is led by experienced and passionate operating teams that are 100% focused on growth.”

Isaac Larian, Chief Executive Officer of the company owning Little Tikes, L.O.L, and Bratz dolls, is on board to work with Barry’s vision.

Barry reassures that a “skilled team” is looking to perceive Toys ‘R’ Us in the most creative and new way possible. He says, “We have an incredible team focused on bringing Toys ‘R’ Us and Babies ‘R’ Us back in a completely new and reimagined way, so the U.S. doesn’t have to go through another holiday without these beloved brands.”