People are utterly disappointed in the chairman of the trendy fitness brand Equinox and SoulCycle. They have even threatened to quit Equinox and SoulCycle following the news that the chairman of the said brands plans to host a Trump fundraiser.
The brands are under heavy fire for their chairman’s connection to President Trump. Stephen Ross is an investor and the founder and the chairman of real estate company Related Companies. He is also the owner of Miami Dolphins. Ross’s related companies acquired Equinox in 2005 and SoulCycle is owned by Equinox.
The backlash faced by the brands is due to the fact that Ross is planning to host a fundraiser for Trump’s re-election this Friday in his home in the Hamptons, with tickets costing $100,000. The fundraiser has caused many Equinox members and SoulCycle fans to think about boycotting the brands.
Many have voiced their concern about the chairman holding a fundraiser for Trump. This move by Ross is widely criticized on social media platforms. Equinox’s Instagram page has now become home to thousands of negative comments about the fundraiser. Soulcycle is not spared from the online assault as it is also under attack on various social media platforms. Ross has always been friendly with Trump, and on many occasions, he came out about his cordial relationship with Trump publically. In an interview, Ross said that he likes Donald Trump but doesn’t support everything Trump says. There has been no response from the brands regarding the backlash they are facing due to their chairman’s move. It’s unlikely that Ross, would go back on hosting the fundraiser because of the backlash but nothing is impossible.