Taylor Swift’s new album “Lover” has opened up with a new record. It has topped the Billboard 200 chart with over 850,000 equivalent units in the first week itself. This has been the most significant achievement for the American Pop-singer and has come as the biggest hit since her last full-length release. “Lover” did not get the position with just a small margin; she defeated her competitors huge miles.
Nielsen Music provided an interesting data where a lot of details were disclosed. In its first frame, the album moved exact 866,870 copies, which includes pure purchases, streaming and track sale equivalents. It is not just more than the tiles inside the Top 10 list, but also it is twice more than all of them on the top 10 list combined.
This is not the first time, Taylor Swift is reining at the top of the Billboard. The Mega-retailer confirmed that “Lover” is its “best- selling music pre-order” of all time, breaking Swift’s own record of “Reputation” which was released in 2017. “Lover” will also give Swift his 6th consecutive debut atop the Billboard 200 chart. This will take her at par with Beyonce for having most consecutive albums by a female artist to reach that pedestal. Among the males, Metallica, Kanye West, Dave, Eminem have been able to launch more consecutive albums at the top of the Billboard.
Amazon too confirmed that Lover ” broke global records as the top album debut in the history of Amazon music.” If we take a closer glance at the titles outside top 10, “Lover” moved more equivalent units than No. 2 to 32 combined. It is quite evident that “Lover” has mesmerized all the critics and fans alike. Even though it did not reach the million-unit, like her like her past successes, but still “Lover” has conquered the hearts undoubtedly.