In a few weeks, Joaquin Phoenix will be enlightening the world with Joker’s release. In the midst of Joker and its box-office collection presumption, Phoenix is showing another side of his life by this new ad campaign through PETA- People for the Ethical Treatment of Animals.
On Monday, the animal activists revealed a new poster featuring the actor in which he promotes inducing a vegan lifestyle.
The poster features Phoenix’s face, which is partially overlapped by a chicken’s face. Their eyes align properly. The poster’s slogan passing a deep message which says “We Are All Animals.” In addition to that, it conveys that the consumers should end speciesism. They should also have a belief that some animals are inferior to humans.
Phoneix who is vegan since the age of 3 told PETA-
“When we look at the world through another animal’s eyes, we see that inside we’re all the same and that we all deserve to live free from suffering.”
This is not the first ad of Phoenix which shows this phase of him but earlier he was also seen on “Cruelty doesn’t suit me” ad for ethics of wool clothing. On top of that, he also drowned in a video for the organization, as a way to show the suffering that fish go through shortly before dying.
JOKER VS VEGAN?
This ad campaign comes just days before Phoenix makes his debut as a joker. The two roles, his real-life and the character which he portrays are completely contradictory.
In the movie, Phoenix plays a psycho man with a dark past and abilities. Whereas in reality, he is a completely different person. Initially, Phoenix had hesitated to sign in as Joker but later on agreed to it.
In a recent interview, Phoenix explained-
“There was a lot of fear. But I always say there’s motivating fear and debilitating fear. There’s the fear where you cannot make an f–king step, and there’s the kind where it’s like, ‘OK, what do we do? That’s not good enough.’ And you’re digging deeper and deeper. I love that kind of fear. It guides us, makes us work harder.”
Further, he went on saying-
“I think oftentimes, in these movies, we have these simplified, reductive archetypes, and that allows for the audience to be distant from the character, just like we would do in real life. I thought that here was this film, and these characters, where it wouldn’t be easy for you as an audience. There are times when you’re going to feel connected to him, rooting for him and times when you should be repulsed by him. And I like the idea of challenging the audience and challenging myself to explore a character like that. It’s rare to explore characters like that in any movie, but specifically in the superhero genre.”
Joaquin Phoenix’s Joker releases on 4th October this year. Stay tuned to find more!